Murad Headquarters

El Segundo, CA

What if you could inhabit a space that actually manifests the values you held dear? For Murad, those values are exercise, diet and healthcare, and beauty. These priorities informed a biomimetic design approach that emulates nature’s time-tested patterns and strategies.

Murad is an award-winning skincare brand that offers a uniquely comprehensive approach to beauty and wellness, integrating topical care, internal care, and emotional care into every day life. The design brief for the Murad corporate headquarters underscored the importance of visually reflecting the Murad brand DNA, not only through the materiality, but also the construction process. At the heart of the brand is a 3-faceted Inclusive Health philosophy: “Look Better, Live Better, Feel Better”.

The physical layout of the 41,500 square foot space was informed by a design approach that emulates nature’s time-tested patterns and strategies called “biomimicry”. Metaphors for cellular organization were deployed, starting with the company being understood as the body / “host organism”. The “organs” were represented as various zones and departments, organized according to the most desirable adjacency, the “tissue” was represented as a walking track; the “cell” is represented through workstations that are color-coded according to the brand’s products, with common areas as the “nucleus”. Meeting nodes give the brand’s Inclusive Health philosophy a physical and architectonic quality.

Murad’s commitment to social responsibility was carried through the use of environmentally friendly and sustainable materials and products ranging from FSC certified veneers and recycled metals to zero VOC’s.

Project Information

Partners In Charge:
Russell Shubin, AIA, LEED AP
Robin Donaldson, AIA

Principals In Charge:
Mark Hershman

Project Manager:
Ivan Blanco

Contractor:
Caliber Construction

Photographer:
Benny Chan

Project Articles/Press

SD is led by partners Russell Shubin, Robin Donaldson and Mark Hershman.

With offices in Culver City, Santa Barbara, and Orange County, California, projects are organized as a team effort, led and coordinated by an assigned project manager and project architect.

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Design Approach

ShubinDonaldson provides innovative environments for strategic, design savvy clients.

Projects are organized as a team effort, led and coordinated by an assigned project manager and project architect.