Physical modeling is a critical tool in the development of our designs. Countless proportional, material, procedural, structural,and compositional decisions are pondered during this engaging tactile act. They combine information with our perception, and in that bind the meaning of the designs to our physical experience of them. Models are valuable for many different reasons at different times, but are always a necessary part of our thought process. #designstudies #physicalmodeling #designprocess #materiality #designexperience #materialculture