LOCATION:
San Francisco, CA
STATUS:
Completed 2021
TAGS:
The architecture and construction teams worked closely together to reframe and update this historic building, setting the stage for various programs to occur while also honoring the history, character, and identity of this iconic building. Through a series of “sets” and “props”, a graphic layered approach references the building’s history.
Each floor has an individual theme and color to give it a distinct and recognizable character while being part of the whole.
The graphics are then concentrated into specific areas within each floor to help with orientation and wayfinding and to give the graphic content a place to establish its identity.
PARTNERS:
Robin Donaldson, AIA
Mark Hershman
PRINCIPALS IN CHARGE:
Robin Donaldson, AIA
PROJECT TEAM:
Ruth Hasell, AIA
Christiane Dussa, LEED AP
Adrienne Danet
Matthew Lahr
Geo Chevez
Gabriela Colmenares
GENERAL CONTRACTOR:
Level 10
CLIENT REPRESENTATIVE:
CBRE
AWARDS/PRESS: