Murad Retail

Los Angeles, CA

What if a technology-driven retail experience could be inserted into a prototype 1,500-square-foot storefront?

Murad teamed up with ShubinDonaldson to create their first flagship store in the heart of Los Angeles.  Experience design played a big role in determining the overall layout and location of display fixtures in order to maximize the best brand experience. The clean modernist design creates a beautiful backdrop to the colorful aesthetic of the beauty brand. Murad’s “Inclusive Health” philosophy is represented in custom patterns designed throughout key elements of the project like ceramic tiles, laser cut screens, and an iconic ceiling element that is also present in the brand’s new corporate headquarters designed by ShubinDonaldson. For ShubinDonaldson, it was important to visually reflect the brand’s DNA not only through the materiality, but also the construction process. The brand’s belief in social responsibility was carried through the use of environmentally friendly and sustainable materials and products.

Russell Shubin, AIA, LEED AP

Mark Hershman